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Retrospective: Our Favourite Fashion Flashbacks

In the lead up to launching our Cruise Spring/Summer 16-17 Collection, we’re looking back over some of our favourite campaign moments of the last two decades.
Each season, we tell a story about our new collection and bring our KOOKAIettes into our world through the creation of our campaign imagery. While the inspiration and direction for our campaigns always begins with our new designs, the focal point of our images is always the KOOKAI girl who we see as embodying everything that KOOKAI is – Alluring, feminine, confident and independent.

From our very first campaign in 2005, to our 2008 Pima Cotton campaign with a baby-faced Catherine McNeil and right through to working with Victoria's Secret Angels Sara Sampaio, Josephine Skriver, Lily Donaldson & Shanina Shaik, we’ve captured snapshots of style from our homeland, all around the globe and back again.

Here are some of our favourite moments from our journey so far …


First Brand Campaign - Spring/Summer 05-06, Noosa Pima Cotton Campaign 2008 - Catherine McNeil  Spring/Summer 12-13, Morocco – Nicole Trunfio & Ilona Novacek | Spring/Summer 13-14, Mexico – Catherine McNeil & Marloes Horst

Autumn/Winter 14, New York City – Nicole Trunfio, Sarah Stephens, Gabby Westbrook-Patrick | Spring/Summer 14-15, St Tropez - Pania Rose | Autumn/Winter 15, Las Vegas - Lily Donaldson & Alexandra Agoston | Spring/Summer 15-16, Istanbul - Josephine Skriver

Swimwear 15-16, Bondi - Shanina Shaik | Autumn/Winter 16, Melbourne - Sara Sampaio & Georgia Fowler