KOOKAÏ x Zhang
Our AW16 campaign was shot and directed by one of the fashion world’s most in-demand photographers - Margaret Zhang.
At the age of 22, Margaret has already contributed to the fashion industry on a scale and of a calibre that extends decades beyond her years. When she isn’t being flown around the world to sit front row at fashion shows, Margaret is balancing her time between studying a Commerce/Law degree and working as a photographer, stylist, writer and creative director for her own blog, Shine By Three, and publications such as Harper’s BAZAAR, ELLE, Marie Claire and NYLON.
Margaret has also been on our design team’s mood boards for many seasons now, as a style inspiration for her flawless, off-duty looks and a brand inspiration for her unapologetic individuality and artistic prowess.
Margaret’s interpretation of our AW16 collection influenced not only the styling of the campaign, but our decision to shoot it in Melbourne against the backdrop of some of our city’s best works of architecture. We LOVE xx
Follow Margaret: @margaret_zhang // www.shinebythree.com